The 5 basic types of Logos: Which One is Right for Your Business?

What is a Logo?

A logo is a graphic mark, emblem, symbol, images, texts, shapes, or a combination of these or stylized name used to identify a company, the organization, product, or brand. A logo must try to communicate the brand essence of a company or what the organization represents. Logos represent all essence of the

product, or brand.

These are included in logos

In the logo world, We can be divided into five basic categories: Wordmarks, Lettermarks, Brandmarks, Combination marks, and Emblems.

*Wordmark.
*Lettermark.
*Brandmark.
*Combination mark.
*Emblem.

Wordmark

A wordmark – also known as word mark or logotype.These types of logos consist of text only – company names, monograms or initials.

For ex. Google, Facebook, Yahoo and Pinterest.

Lettermark

Also known as a monogram logo. A monogram logo contains one to four letters, rather than its full name of the company

For ex. CNN, NASA, FedEx

Brandmark

Pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object.

For ex. Apple, Twitter.

Combination mark

A wordmark or lettermark with a symbol (often called a logomark) is what makes up a combination logo. It’s the most common type of logo design world

For ex. Adidas, Pizza Hut, Xbox, McDonald’s, Walmart, Microsoft

Emblem

Emblem is one of the oldest forms of a logo design method. An emblem also involves both text and symbol, but in this case the text appears inside the symbol.

For ex. Starbucks, Harley-Davidson